Minnesota Baby Boomer Study

The Minnesota Baby Boomer study is in! Ecumen , Minnesota's largest non-profit senior housing company, surveyed 564 random boomers across the state of Minnesota via professional telephone interviewers.

A few of my own observations.  You've heard Boomers are all about image?  Well here are a few stats that just might support that stereotype:

• Nearly 80% prefer the term "life-care community" to "nursing home"
• 59% prefer the name "community with services" to "assisted living"
• 93% say they will live in a home rather than rent (not if senior housing in Minnesota stays the way it is now.  There aren't a lot of options to own in senior communities as they are defined today)

This one doesn't make any sense-52% of Boomers said they'd like to live in a rural setting, but 99% say they want easy access to health care, 91% want easy access to shopping, 90% want easy access to transportation.  Rural communities don't typically have all those things. Even more confusing to me, 93% feel that municipalities should build senior housing closer to community amenities.  Hunh. Show me a rural farm on a bus line.  Doesn't happen. Anyways,

Check out this report to see how Boomers feel about:

- Longevity and images of aging
- Words We Use
- Care Options and Paying for Them
- Where They'll Live
- Working as a Senior
- Technology
- Civic Engagement

Comments

[BOOMj]

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BOOMj